Organising marketing research on the hi-tech product market
Authors: Grigoreva Yu.A. | |
Published in issue: #3(3)/2016 | |
DOI: 10.18698/2541-8009-2016-3-20 | |
Category: Economics and Production Organization |
|
Keywords: information, marketing research, selection algorithm |
|
Published: 02.12.2016 |
We studied information types, marketing research stages and classification of information gathering methods. We developed an algorithm of method selection for marketing research.
References
[1] Burns A.C., Bush R.F. Basic marketing research: using Microsoft Excel data analysis. Prentice Hall, 2004. 391 p. (Russ. ed.: Osnovy marketingovykh issledovaniy s ispol’zovaniem Microsoft Excel. Moscosw, "Vil’yams" Publishing house., 2006. 704 p.)
[2] Kameneva N.G., Polyakov V.A. Marketingovye issledovaniya [Marketing research]. Moscow, Vuzovskiy uchebnik Publ., 2006. 439 p. (in Russ.).
[3] Korotkov A.V. Marketingovye issledovaniya [Marketing research]. Moscow, Yuniti-Dana Publ., 2005. 304 p. (in Russ.).
[4] Matantsev A.N. Analiz rynka: nastol’naya kniga marketologa [Market analysis: marketing expert bible]. Moscow, Al’fa-Press Publ., 2007. 552 p. (in Russ.).
[5] Svetun’kov S.G. Metody marketingovykh issledovaniy [Marketing research methods]. Sankt-Petersburg, DNK Publ., 2003. 352 p. (in Russ.).
[6] Volkova O.I. Ekonomika predpriyatiya [Company economics]. Moscow, Infra-m Publ., 2006. 416 p. (in Russ.).