Evaluating the competitive abilities of the leading it-companies

Authors: Badyuk A.A.
Published in issue: #7(24)/2018
DOI: 10.18698/2541-8009-2018-7-340
Category: Economics and Production Organization | Chapter: Economics, organization and management of enterprises, industries, complexes
Keywords: competitive ability, key success factors, IT-company, innovation, sensitivity analysis, point rating method, weighted average arithmetic model, regression analysis
Published: 04.07.2018

The article analyzes the competitive ability (CA) of the three leading international IT-companies based on the annual research conducted by Forbes magazine. The authors list the fundamental types of the key success factors (KSF) and elicit ten KSFs having an impact on the companies’ CA. Using the methods of weighted sum and expert evaluation we have constructed a standard model with the best values for the CA. The article considers the financial reports of the three leading international IT-companies, provides the generally available statistical data and analyzes the companies’ websites in order to compare their potential growth. We identify the most competitive company. The work finds out the dependences of the CA on several factors and conducts the CA sensitivity analysis.

References

[1] Gaynullina A. Forbes Contributor: Apple ili Google: kakuyu kompaniyu pervoy otsenyat v $1 trln [Forbes Contributor: Apple or Google: which company will first be priced worth $1trillion]. Available at: http://www.forbes.ru/tehnologii/356983-apple-ili-google-kakuyu-kompaniyu-pervoy-ocenyat-v-1-trln (accessed 05.02.2018).

[2] Statista. Available at: https://www.statista.com/statistics/updated/ (accessed 21 February 2018).

[3] Arutyunova D.V. Strategicheskiy menedzhment [Strategic management]. Taganrog, TTI SFeDU publ., 2010, 122 p.

[4] Average salary for certification: Apple certified pro. Available at: https://www.payscale.com/research/US/Certification=Apple_Certified_Pro/Salary#by_Lawyers_in_Firm (accessed 21 February 2018).

[5] Amigobulls. Available at: https://amigobulls.com/stocks/AMZN (accessed 21 February 2018).

[6] PR-CY. Available at: http://pr-cy.ru/analysis/ (accessed 27 February 2018).

[7] Drogovoz P.A., Sadovskaya T.G., Dadonov V.A., Mel’nikov V.I. Application of mathematical methods and models in the organizational-economic factors’ management of the competitive ability of the industrial enterprise. Audit i finansovyy analiz [Audit and financial analysis], 2009, no. 3, pp. 364–379.

[8] Madera A.G. Modelirovanie i prinyatie resheniy v menedzhmente. Rukovodstvo dlya budushchikh top-menedzherov [Modelling and decision making in management. Guidance for future top-managers]. Moscow, LKI publ., 2009, 688 p.

[9] Postnikov V.M. Osnovy ekspluatatsii avtomatizirovannykh sistem obrabotki informatsii i upravleniya. Kratkiy kurs [Fundamentals of automated data processing systems exploitation. Short course]. Moscow, Bauman Press, 2013, 177 p.

[10] Postnikov V.M., Chernen’kiy V.M. Metody prinyatiya resheniy v sistemakh organizatsionnogo upravleniya [Decision making methods in administrative management systems]. Moscow, Bauman Press, 2014, 205 p.

[11] Podinovskiy V.V. Aksiomaticheskoe reshenie problemy otsenki vazhnosti kriteriev v mnogokriterial’nykh zadachakh prinyatiya resheniy. Sovremennoe sostoyanie teorii issledovaniya operatsiy [Axiomatic decision of importance criteria assessment in multi-criterial problems of decision making. Modern state of operations research theory]. Moscow, Nauka publ., 1979, pp. 117–145.