Reputational project “BRECHT-120”

Authors: Deniskina N.K., Mikityuk E.Yu.
Published in issue: #10(15)/2017
DOI: 10.18698/2541-8009-2017-10-177
Category: Humanities | Chapter: Social sciences
Keywords: reputation, image, reputational approach, reputational project, social project, the theory of epic theatre, Berthold Brecht
Published: 04.10.2017

This work is devoted to the reputational project “Brecht-120”. We have tried to provide rationale for the efficiency of the reputational approach as compared to the forceful resolutions of political issues. The article describes the importance of the creative cultural practices within the walls of the technical university.

References

[1] Reva V.E. Upravlenie reputatsiey [Reputation management]. Moscow, Dashkov i K publ., 2015, 136 p.

[2] Oklyanskiy Yu. Povest’ o malen’kom soldate [A tale of small soldier]. Moscow, Sovetskaya Rossiya publ., 1978, 240 p.

[3] Kopelev L.Z. Brekht [Brecht]. Available at: http://www.informaxinc.ru/lib/zhzl/breht/ (accessed 15 July 2017).