East – West dialogue of cultures in the modern world on the example of Korean K-pop music

Authors: Kleschyova A.A., Nureddinova A.D., Orlova E.A.
Published in issue: #9(86)/2023
DOI: 10.18698/2541-8009-2023-9-934
Category: Humanities | Chapter: Social sciences
Keywords: dialogue of cultures, East, West, South Korea, music, Korean K-pop, Hallyu, idol
Published: 02.10.2023

Against the backdrop of globalization and increasing interpenetration, establishing a dialogue between the Eastern and Western cultures appears to be the most necessary condition for existence of the humanity. Music is a universal means of such dialogue understandable to everyone. Globalization turned music into a tool in attracting the investment. This could be observed on the example of Korean pop (K-pop) arousing fascination and enthusiasm throughout the entire the world, including the Russian youth. The paper analyzes the K-pop music phenomenon and studies the Russian youth fascination in this genre. The study makes a conclusion that Russian youth are the passionate fans of the K-pop culture, and in the Russian Far East, this passion is much stronger.

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