Developing recommendations aimed at increasing the global civil aviation market share of the united aircraft corporation

Authors: Dobryakova K.V.
Published in issue: #6(11)/2017
DOI: 10.18698/2541-8009-2017-6-107
Category: Economics and Production Organization
Keywords: global market, civil aviation, industry, marketing analysis, strategy, competition
Published: 06.06.2017

We present marketing analysis results of the activity of the United Aircraft Corporation JSC, horizontal financial statement analysis results, results of forecasting global civil aviation market development and an estimation of the prospects the activity of the organisation has. We suggest and validate recommendations dealing with selecting product portfolio policy, communication policy and sales policy measures over the course of implementing the corporation development strategy.

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