Estimation of economic efficiency of production realization in packaging of various species

Authors: Levina I.V., Malyutina A.V.
Published in issue: #9(26)/2018
DOI: 10.18698/2541-8009-2018-9-379
Category: Economics and Production Organization
Keywords: packaging, production, realization, economic efficiency, revenue, profit, profitability, comparative analysis, evaluation, indicator
Published: 01.10.2018

The article gives an estimation of economic efficiency of realization of production in various packaging on an example of juice production, since it is natural juices that are one of the most important and popular products of a healthy person’s diet. Consumer demand in the market, consumer preferences of juice consumption and economic efficiency of realization of production in various packaging should be investigated for maximum efficiency of realization of production of this type. Presentation of the results of a comparative analysis of plastic, glass and carton packaging and the rationale for choosing the most suitable and profitable of them for bottling juice are the purpose of the article. Study consumer properties of glass, cardboard and plastic packaging; identifying the most popular among them among consumers; the choice of the most suitable and advantageous type of packaging for juice dispensing are the research objectives.

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