Memes as a factor in uniting a social group

Authors: Matveeva S.Yu.
Published in issue: #12(65)/2021
DOI: 10.18698/2541-8009-2021-12-758
Category: Humanities | Chapter: Social sciences
Keywords: meme, text meme, meme image, creolized meme, Internet, communication, social group, social network
Published: 20.12.2021

The paper presents the results of the study of the modern phenomenon of Internet memes as a factor in uniting a social group. The development of this phenomenon is due to the improvement of mass media, in particular the Internet. At the moment, the problem of the memes influence on certain social structures has not been fully studied, therefore, a linguistic approach to its definition was chosen, revealing the communicative component of the phenomenon of Internet memes as a factor in uniting a social group. This allows for the study of the meme in intragroup interaction. Within the framework of this article, a study of the influence of Internet memes on the cohesion of a social group was carried out using the example of the BAUMAN MEMES community of the VKontakte social network.

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