Developing the marketing strategy of the power engineering enterprise

The article introduces the results from the analysis of the current state of the power engineering market and identifies the main trends of its development. We reveal the factors of external and internal environment making the most impact on the performance of the power engineering enterprise (as exemplified by the joint stock company Izhorskiye Zavody). The work defines the profit centers of the joint stock company Izhorskiye Zavody based on the model of added value chain and recommends measures within the scope of its product, price, sales and communication policy.

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