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Developing the marketing strategy of the power engineering enterprise
Authors: Sosenko N.S. | Published: 29.05.2018 |
Published in issue: #5(22)/2018 | |
DOI: DOI: 10.18698/2541-8009-2018-5-323 | |
Category: Economics and Production Organization | |
Keywords: power engineering, strategy, marketing, enterprise, PEST(LE)-analysis, SWOT-analysis, added value chain, marketing complex |