Search by keyword: "SWOT-analysis"
Development of logistic-oriented marketing strategy of production promotion of the enterprise
| Authors: Frolova D.A. | Published: 31.07.2019 |
| Published in issue: #7(36)/2019 | |
| DOI: DOI: 10.18698/2541-8009-2019-7-505 | |
| Category: Economics and Production Organization | |
| Keywords: enterprise, strategy, marketing, process, SWOT-analysis, ABC-analysis, XYZ-analysis | |
Developing the marketing strategy of the power engineering enterprise
| Authors: Sosenko N.S. | Published: 29.05.2018 |
| Published in issue: #5(22)/2018 | |
| DOI: DOI: 10.18698/2541-8009-2018-5-323 | |
| Category: Economics and Production Organization | |
| Keywords: power engineering, strategy, marketing, enterprise, PEST(LE)-analysis, SWOT-analysis, added value chain, marketing complex | |