All articles by "Sosenko N.S."
Developing the marketing strategy of the power engineering enterprise
| Authors: Sosenko N.S. | Published: 29.05.2018 |
| Published in issue: #5(22)/2018 | |
| DOI: DOI: 10.18698/2541-8009-2018-5-323 | |
| Category: Economics and Production Organization | |
| Keywords: power engineering, strategy, marketing, enterprise, PEST(LE)-analysis, SWOT-analysis, added value chain, marketing complex | |
Refining a marketing model of a knowledge-intensive enterprise so as to ensure import substitution industrialization
| Authors: Sosenko N.S. | Published: 02.12.2016 |
| Published in issue: #3(3)/2016 | |
| DOI: DOI: 10.18698/2541-8009-2016-3-21 | |
| Category: Economics and Production Organization | |
| Keywords: model, knowledge-intensive enterprise, marketing, import substitution industrialization, management methods of organisational economics, innovation process, electrical cable industry | |